Back then it was important for AP to include the words “DIGITAL PHOTO” in some IPTC field (I can’t remember which one) if the photo was taken by a digital camera versus film. Making a new build of PM on game day sounded crazy to me, but Jim explained why it wasn’t such a big deal, and that he had faith in me. Normally everything is all setup and locked down by Saturday, and Sunday is to just get the job done. I laughed at him because this is definitely not standard protocol. So I was a bit surprised when Jim Dietz, my technology contact at AP, asked me to make just one last minute change to PM. AP was willing to give Photo Mechanic its first real exercise to cover this big game even though PM wasn’t for sale quite yet. Perfect! This was a big day for me and my fledgling company, Camera Bits (which was just me doing business as). Last minute preparations were underway for coverage of Super Bowl XXXII between the Green Bay Packers and the Denver Broncos – Favre vs Elway. It was Sunday morning January 25th, 1998, and I was in The Associated Press’ trailer in the parking lot at Qualcomm Stadium, San Diego. It is a personal accounting of the trial-by-fire leading up to its initial historic release as we celebrate the 25th Anniversary. This is a guest post from Dennis Walker, the founder and President of Camera Bits and the creator of Photo Mechanic.
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